Senior Digital Marketing Analyst – SEO & Web Analytics
We are currently seeking candidates for a Senior Digital Marketing Analyst position with a prominent healthcare organization. The Senior Digital Marketing Analyst will support website analytics, campaign reporting, SEO, AI-driven search visibility, and location data management across multiple digital properties. The ideal candidate will have 5+ years of experience in digital analytics, marketing performance reporting, and search optimization. This Senior Digital Marketing Analyst opportunity is best suited for a self-directed professional who can manage ongoing workflows independently and communicate insights clearly across teams.
This is a 6-month contract position paying $55–$60 per hour, depending on experience. The Senior Digital Marketing Analyst will work fully remotely, and candidates must be located on the East Coast.
Responsibilities:
- Develop quarterly reports that translate website, campaign, and marketing data into clear performance insights.
- Partner with marketing, communications, and content teams to evaluate results across channels.
- Build and maintain reporting webpages, email communications, and Tableau dashboards.
- Monitor digital performance and identify trends, data issues, successes, and optimization opportunities.
- Establish consistent campaign tracking through custom events, UTM parameters, and tagging standards.
- Produce recurring data extracts and ad hoc analysis to support campaign and content decisions.
- Design and reconcile dashboards that illustrate campaign outcomes and the digital patient journey.
- Improve organic and AI-driven search visibility through keyword research, ranking analysis, structured data, and SEO platform support.
- Maintain accurate online location information by resolving duplicate listings, outdated content, broken links, and naming inconsistencies.
Qualifications:
- Bachelor’s degree required.
- 5+ years of experience in web analytics, digital campaign reporting, SEO, or marketing performance analysis.
- 1–2+ years of experience with answer engine optimization, generative engine optimization, or AI-driven search strategies.
- Proficiency with Piwik, Google Analytics, Google Search Console, or similar web analytics platforms.
- Experience using SEO tools such as SEMrush and location management platforms such as Yext.
- Familiarity with Tableau, Looker, Power BI, or another data visualization platform.
- Strong knowledge of UTM parameters, event tracking, campaign measurement, and digital reporting workflows.
- Excellent analytical, organizational, and communication skills, with the ability to work independently and manage multiple priorities.
For immediate consideration, interested and qualified candidates should send their resume to Jackson at [email protected]
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