Digital Marketing Manager (Hybrid | West Palm Beach, FL)
A well-established technology and media organization based in West Palm Beach is looking to add a Digital Marketing Manager to its growing team. The ideal candidate is analytical, highly organized, and comfortable managing budgets,
optimizing campaigns, and translating performance data into actionable insights that drive pipeline growth.
Responsibilities
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Lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn Ads, and other performance channels
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Manage audience targeting, budgets, bidding strategies, and creative testing to improve key metrics including CTR, CVR, CPL, CAC, and overall lead quality
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Build, monitor, and refine search, display, and retargeting campaigns, including keyword research, ad copy testing, and Quality Score optimization
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Leverage SEMrush for SEO research, competitive insights, and keyword analysis to inform content and landing page strategies
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Partner with marketing and product teams to optimize landing pages and funnels through A/B testing, UX enhancements, and messaging improvements
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Analyze and report campaign performance using GA4, Looker Studio, and related analytics tools
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Ensure accurate tracking and attribution through Google Tag Manager and CRM integrations
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Collaborate closely with Sales, content, and design teams to align marketing efforts with pipeline goals and revenue growth
Qualifications
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Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience
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3+ years of experience in digital marketing, performance marketing, or demand generation
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Proven experience managing paid media budgets and optimizing campaigns aimed at consumer audiences
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Strong working knowledge of Google Ads, SEMrush, Google Analytics (GA4), and conversion tracking
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Highly analytical with the ability to turn performance data into actionable insights
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Experience building and optimizing marketing funnels and landing pages
Preferred
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Background marketing data, analytics, SaaS, or consulting-based offerings
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Experience with LinkedIn Campaign Manager and retargeting strategies
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Familiarity with CRM and marketing automation platforms such as HubSpot or Salesforce
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Experience with Google Tag Manager, Looker Studio, and attribution models
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Strong copywriting, messaging, and experimentation capabilities
For immediate consideration, please send your resume to Ellie Boyd at [email protected].
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