Digital Marketing Manager
Location: West Palm Beach, FL (3–4 days/week in-office)
A growing consumer-focused company in West Palm Beach is seeking a results-driven Digital Marketing Manager to lead paid media and digital acquisition campaigns. This hands-on role will own the strategy and execution of performance marketing campaigns across multiple consumer channels, including ad buying, SEM/paid search, audience targeting, SEO research, and conversion optimization.
Key Responsibilities:
- Lead consumer-focused performance marketing campaigns on platforms like Google Ads, Meta, X, and other paid media channels.
- Manage large paid media budgets, including targeting strategy, bid management, and creative testing.
- Conduct SEM and SEO research to optimize campaigns and landing pages.
- Collaborate with internal teams to improve landing pages, funnels, and conversion rates.
- Track campaign performance using GA4, Looker Studio, and CRM tools, providing actionable insights to drive growth.
- Partner with sales and marketing teams to align campaigns with pipeline and KPI goals.
Requirements:
- 3+ years of experience in digital or performance marketing, with a focus on consumer campaigns.
- Hands-on experience managing large paid media budgets.
- Strong skills in Google Ads, Meta Ads, SEM, SEO, audience targeting, and conversion optimization.
- Analytical mindset with the ability to translate data into actionable insights.
- Comfortable in a fast-paced, collaborative environment.
Preferred:
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce).
- Expertise in landing page optimization, A/B testing, and funnel analysis.
- Familiarity with Google Tag Manager, Looker Studio dashboards, and attribution tracking.
Why This Role:
- Join a growing team in a vibrant West Palm Beach office.
- Hands-on role with broad scope and real impact on consumer acquisition.
- Competitive salary $90,000 – $125,000 (3–4 days in-office).
Interested candidates should send their resume to Kyle Archer at [email protected] for consideration.
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