Attracting Millennials with Stand-Out Job Descriptions

May 7th, 2012

Getting the right person for the job starts with writing an effective job description. These days, that entails much more than getting all the facts right. It means writing a job description that stands out amongst all the rest. Particularly when it comes to tech-savvy Generation Y (aka the Millennials), job descriptions must be ultra-appealing. They have to speak to the individual and give them a reason to apply for a job with your company.

After all, this is the “everybody gets a trophy generation.” Some generational experts have branded them the most spoiled generation in history. They are used to being given what they want. Now, it’s your job to make them want a job with your company – and to want it so badly they will actually go out of their way to pursue it.

Millennials want to feel like they are part of something important right out of the gate. The concept of “paying your dues” couldn’t be more foreign to them. So make sure to describe why the position matters to the company and where it stands in the grand scheme of things. Be clear about the importance of the role this individual will play once they are hired. And don’t forget to include how much they will be interacting with decision-makers.

Members of Generation Y are expected to job-hop more than their predecessors. Paradoxically, however, they are incredibly brand loyalty. Start building their loyalty to your brand right off the bat. Use your job description to explain why they should want to work for you. Woo them and seek to make them fall head over heels in love with your company. Avoid jargons and clichés and get to the point when describing your ideal candidate.

There’s no doubt that salary and benefits are important to a Millennial. After all, surveys have shown they expect something in the neighborhood of $75,000 starting pay. But they are also savvy enough to recognize that a job can benefit them in other ways, too. So be sure to describe the skills they will gain, the professional connections they will make, and the opportunities they will have to grow and advance within the company. Be sure to mention the other fringe benefits, like gym memberships and flexible work hours, too.

Finally, take the opportunity to tell your company story and explain your vision for the person who gets the job. Make sure you do it quickly, however. Generation Y has no patience for rambling, off-the-shelf, stodgy old mission statements. They want something short, to-the-point, and catchy. Think of it this way: This is the generation that grew up having conversations via text message. Short-hand and slogans are their language.

Hire Top Talent Before They Become Stars

April 27th, 2012

Looking to hire a “star” employee? Of course, you are! Deep down, that’s every employer’s dream for star employees tend to outperform everyone around them. So even if you have to pay them more, you still end up getting so much work and ingenuity out of them, it turns out to be a wise investment in the end. 

The problem lies in attracting star employees when you don’t necessarily have a dream job to offer them. After all, star employees are in demand and can basically write their own ticket. They don’t have to take just any old job offer. They can pick and choose and wait for the right opportunity to show up on their door step.

The secret lies in hiring those people who don’t yet know they are stars. Sound difficult? It can be, but there are a few tips you can follow to help you determine who has what it takes to someday be the kind of employee you have to worry about your competitors poaching. 

  1. Recruit Mediocrity – On the surface, that may sound counterintuitive, but experience has shown that mediocre students often have a sixth sense about what really matters in life. Sure, they may not have been motivated by the prospect of impressing their professors and racking up stellar grades, but when it comes to earning a decent salary, they are generally ready to kick it into high gear.
  2. Seek the Well-Read – A well-developed interest in reading – anything, everything! – displays a natural curiosity and level of engagement. It doesn’t really matter if they read comic books, romance novels, or Guitar Player magazine, the important thing is that they read.
  3. Test them Out – Before hiring someone, have them take the Myers-Briggs test. You will gain incredible insight into how they will perform on the job by finding out if they are an introvert or extrovert, etc. This can be particularly helpful if you are looking to hire a natural born leader.
  4. Become Their Mentor – New to the workforce, college grads often feel lost because the real world is different from what they have envisioned. They need someone to guide them and help them feel their way through new territory. Show them from the beginning that you have a true interest in their career development and they just may blossom into a star, even if they are stuck in a decidedly non-dream job for the time beginning.
  5. Pile on the Responsibilities – From their first day on the job, give your potential future superstar a massive amount of responsibility. See how they respond. If they dive in headfirst without asking questions or balking at the enormous amount of work before them, chances are they will fail. Once they have fallen on their face, do they look to try again? If so, you probably make a good choice. Most people who are destined for greatness consider their own failures a tremendous learning experience.

New Hires Should Thrive — Not Dive

April 16th, 2012

The hiring of a new employee is an exciting time. Whether you are replacing a previous worker or expanding your business, the infusion of new blood is something to be celebrated. 

Hiring decisions should never be made lightly. Chances are you’ve thoroughly reviewed all applicants, checked backgrounds and references, conducted careful interviews, and performed the appropriate due diligence before extending an offer. Hurrah! Your first choice accepts the offer. You can breathe a sigh of relief. 

Not so fast. Your work is far from over. Now, you must take steps to ensure that new employee succeeds. According to a 2009 study by Washington, D.C.-based Leadership IQ, 46 percent of new hires fail within 18 months. Only 19 percent achieve unequivocal success.

Just why do so many new hires fail to thrive? According to the managers who responded to the Leadership IQ survey, 26 percent of new employees fail because they can’t accept feedback, 23 percent have a hard time controlling their emotions, 17 percent aren’t motivated to succeed, 15 percent have the wrong temperament or work style for the company’s environment, and 11 percent fail because they lack the necessary skills.

So what can you do to turn the tide and ensure that your next new hire becomes a success story? Undertake an effective onboarding process that helps the employee integrate into their new work environment. Onboarding is intended to give new hires the confidence they need to hit the ground running, make a positive impact on the company, and help carry out the organization’s mission.

Every onboarding process should be centered on the following four goals: 

  • Welcoming and engaging the new hire
  • Helping them understand the company, its goals, and its vision for the future
  • Ensuring they understand how they fit into the big picture
  • Helping them become more productive

Make your onboarding process more effective by following these simple guidelines:

Don’t Overwhelm Them– The first day of a new job is bound to be hectic and nerve-wracking, even for a seasoned professional. So don’t bog them down with administrivia that could just as easily be completed at their leisure. Several days prior to their start date, send via email or traditional mail any paperwork you need them to complete. Include a copy of the employee handbook so they have time to review it and prepare any questions. Be sure to include small, but critical details, like where they should park. 

Develop a Plan for Week One – Don’t wait until the new employee arrives to figure out how you are going to train them – or who will be in charge of showing them the ropes. Map out an agenda for their first week in advance and make sure everyone who is going to play a role in orienting them to the company has been briefed and is on board. 

Welcome Them – Your new hire may have the right stuff in terms of skills and attitude, but if he doesn’t fit in to the corporate culture, he’s going to have a hard time succeeding at your organization. Facilitate positive relationships from day one by going out of your way to make the newbie feel welcome. Encourage others to do the same.

The Carrot is Mightier than the Stick

April 3rd, 2012

When great performance is the goal, it’s easy to turn to criticism in an attempt to make it happen. After all, if you can get an employee to correct the things they are doing wrong, the end result promises to be better. Right? Well…yes…and no. 

Conventional wisdom holds that pointing out an employee’s shortcomings will cause that employee to bring their A game. While it’s true that criticism can lead to temporary improvement, experts now say that employee’s performance likely would have improved even if you hadn’t said a word. The philosophy behind their claim is called “regression to the mean.” It centers on the belief that human performance is never completely consistent. That applies to everyone from world-class musicians and athletes to college professors and line workers.

An individual’s performance varies from day to day. That’s why a baseball player may hit three home runs in one game and strike out five times in the next. Or why a classical musician may fumble a few notes in one performance, only to play the same piece flawlessly the very next night.

For this reason, we do not typically judge a person’s ability based solely on one performance. Instead, we consider their average performance over time. Statisticians refer to that as an individual’s “mean performance.” If one were to track a person’s performance day-by-day or task-by-task, they would likely discover that an extraordinary performance – one that is far greater than that person’s average – is almost surely followed by one which is decidedly lackluster.

In the workplace, therefore, someone may have an off-day – or an off-week or off-month, for that matter. As their boss, you will probably feel compelled to criticize them for their poor performance. Afterwards, their performance will most likely return to their pre-slump level, as did our baseball player and musician in the hypothetical example above. The “regression to the mean” philosophy holds that they would have returned to that same level – their norm – with or without your criticism, simply because it is their norm.

One of the key areas of any performance review is “opportunities for improvement.” As a result, much of the formal discussion of the review revolves around the employee’s shortcomings. It’s basic human nature to pay more attention to what’s wrong than what is right. The problem with that approach is that it does little to improve the employee’s long-term performance because they will invariably return to their normal, the mean.

Research shows that positive reinforcement produces better long-term results than focusing primarily on faults. After all, few employees are going to be motivated to raise their norm if they feel like all you’ve done is tear them down. Thus, our goal should be to shift our focus from increasing performance on specific tasks to increasing someone’s overall performance. The best way to accomplish this goal is to focus on that which a person does well, rather than dwelling on the times they’ve faltered. Identify and reward employees’ strengths and then help them map out a plan for building on them. Then and only then will you truly see employee performance improve, rather than shoot up temporarily only to regress to the mean.

Competing for Summer Hires

March 28th, 2012

An unseasonably warm winter and a downright hot spring have many employers thinking about summer. For many organizations, summertime brings the specter of seasonal hiring. The good news is there are plenty of talented people out there just chomping at the bit for a summer job — if you know how – and where – to look.

Unfortunately, small companies often feel they are at a disadvantage when it comes to attracting summertime help, simply because they don’t have the same reach as a major employer. While it’s true that large companies have broader resources for casting a wide net, there’s no reason why small companies can’t have a successful seasonal recruitment effort, too.

Successful seasonal hiring requires a well-thought-out process, based upon the following key principles:

Begin Early: While it may be difficult to start thinking about summer when the snow is still falling, it’s best to start planning for seasonal hires as early as possible. Savvy companies begin the process in January, seeking to lock in the best people before someone else snatches them up. This strategy is particularly helpful when you are looking to hire high school or college students, as they feel a sense of security going into their spring semester knowing they have a summer job already lined up.

Be Choosey: Last year’s summer job market was an employer’s dream. High unemployment rates led many terrific employees to seek out seasonal jobs as a means of making ends meet. Employers were clearly in the driver’s seat, receiving countless applications for each open position. That gives them the opportunity to pick and choose to their liking, never having to settle for a substandard hire.

Extend Your Search: When looking for professional entry-level hires, it’s tempting to gear your recruitment efforts towards Harvard, Stanford, and other top-notch schools. It’s important to remember that smaller, lesser known schools also produce desirable candidates, so be sure to reach out to them as well.

Act Quickly: Once you’ve identified someone you wish to hire, make the offer immediately. Any worthwhile candidate is likely to be deluged with offers, so you must act quickly if you want them to commit to your company in advance.

Whatever you do, don’t wait until the last minute to start looking – or to make your hiring decisions. Even in today’s job market, that could be a fatal mistake, as you just may find yourself heading into the summer months without a sufficient staff to deliver warm weather success.

The “Write” Description

March 19th, 2012

Much like the synopsis on a book’s dust jacket, a job description is intended to generate interest by providing a few critical insights into what is contained inside. Specifically, it provides clear and concise summary of the responsibilities and requirements of the job in question. Not only are job descriptions used to advertise for new employees, they are also a key component of the performance review process, as they allow the employer to compare the employee’s performance to the expectations which were set forth when they were hired.

Job descriptions typically consist of the following components: title, summary of the position, essential duties and responsibilities, qualifications, terms of employment, the title of the person to whom the employee will directly report, and any special considerations, such as working conditions or physical demands that may be out of the norm. The last piece of information is crucial in that it will be used to monitor compliance with the ADA.

It’s critical for an employer to write accurate and appropriate job descriptions. Here are some tips for ensuring that your job descriptions not only provide you with a pool of qualified candidates, but help build your company’s reputation. 

  • Be Concise – The goal is to write a useable document, not the great American novel. Avoid the temptation to ramble on needlessly. Don’t make a seemingly endless list of responsibilities, for example. Limit yourself to a manageable number of duties, typically six or eight. You will find the description much more user-friendly if you keep it short and to the point.

 

  • Be Specific – Don’t merely state that you need someone who is “computer literate.” Rather, state exactly what programs (Microsoft Word, Excel, QuickBooks, etc.) you need them to know. Likewise, if the person you are hiring will be responsible for administrative duties, list the specific duties you will need them to perform. Also be sure to state what level of proficiency you require. Use qualifiers like “basic,” “intermediate” and “advanced” to reflect exactly what you are seeking in a candidate or employee.

 

  • Be Generic – Avoid gender-based language, even if your workforce is predominantly one sex or the other. After all, how would you feel if you were a male nursing professional reading a job description that consistently refers to “she” or “her duties?” Likewise, a female construction worker might be put off by a job description that is clearly geared toward men. Far better to take the modern –some might say politically correct – route and be gender neutral. After all, you want to attract the best candidate, regardless of gender.

 

When appropriately written, a job description can be a powerful tool as it relates to numerous aspects of the employment relationship. Take advantage of these tips to draft the kind of job description which will give your organization a competitive edge by attracting qualified candidates, conducting effective performance reviews, and boosting your company’s reputation.

Time Management = Success

March 8th, 2012

Time is money. The old adage has never been truer. In today’s business world, companies are continually striving to do more with less. Employees are feeling increasingly pressured as a result. Constantly barraged by emails, voice mails, and faxes, they face information overload. And as companies struggle to reinvent themselves in order to stay afloat, employees find themselves faced with priorities that seem to change with each passing year. No wonder prescriptions for anti-anxiety medications are on the rise.

There are many ways to help employees work smarter and be less stressed. The most effective – and easiest to achieve – is by cultivating an environment that stresses the importance of time management.

By definition, time management is the act of “exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency, or productivity.” Indeed, experts from the American Management Association stress the impact of time management on worker productivity. Through time management courses, their experts teach people to how to delegate tasks or implement new paperwork systems and also provide suggestions for avoiding interruptions from colleagues.

Workers are encouraged to prioritize their daily activities, completely purging worthless tasks from their agendas. Some time management experts, like best-selling author Julie Morgenstern, recommend not checking email in the mornings when an employee is fresh and energetic. Instead, she says, that is the best time to concentrate on critical projects. She also recommends activating voice mail and discouraging colleagues from dropping by to chat, saving such time “nibblers” for later in the day.

Some companies have begun directing employees to keep a detailed log of their daily activities. They typically use a format that divides the day into 15- or 30-minute intervals. Employees are told to keep track of everything they do throughout the day. After a couple of weeks, they are told to tally their activities by the amount of time spent on them. The idea to identify time wasters let them see how much time they are actually spending on unimportant activities. They are then able to prioritize their activities by assigning specific times on the calendar for each day’s tasks.

In recent years, time management software has automated the task of logging employee activities, although it clearly has its limitations. For example, time spent talking with co-workers cannot be automatically logged. Such software is primarily useful for tracking computer activity, thus giving an employer insight into what staff is working on, as well as how much time they are wasting surfing the net or playing solitaire. Other software applications, such as task list applications, provide built-in task hierarchy, allowing for easy ordering of tasks.

Regardless of how you introduce employees to time management, you will clearly reap rewards in the form of a more productive workforce. Consider rewarding employees when they demonstrate they are practicing good time management practices.

Compensation: What Do They Want?

February 24th, 2012

Throughout the recession and continuing even today, many employers have found themselves doing more with less. Tough times led some of them to trim their staff back so far that only the very best employees remained. Retaining those valued workers took on heightened importance as they literally became the people who were keeping the company in business.

Compensating employees during – and immediately following – a recession can be challenging, as budgets make it difficult to pay the kind of wages that will keep top performers from jumping ship. While it’s certainly true that a generous salary can help make your company an employer of choice, it’s important to remember that compensation encompasses far more than just an employee’s salary. From health insurance and gym memberships to continuing education and opportunities to participate in corporate social responsibility activities, employees consider the whole picture when evaluating if an employer is giving them what they expect.

Employees who do not feel they are being fairly compensated are far more likely to be unmotivated and unengaged. They may grow hostile or they may simply jump ship. Either way, the consequences are undesirable. Thus, it’s important to ensure that your employees are receiving satisfactory compensation, through salary, perks, and opportunities.

The key lies in finding out what your employees value. Understanding what current and potential future staff members expect is crucial if your goal is to become an employer of choice. Your first step, therefore, is to ask them. This can be accomplished through a survey or in a series of departmental or town hall meetings.

When it comes to compensation, salary is always the first thing that comes to mind. Certainly, base pay is the centerpiece of any employee’s compensation. If they don’t feel they are receiving a decent salary, employees will always be looking for better opportunities. In today’s economy, however, it’s not always possible to “up the ante” for even the most top-notch employees. Still, it’s crucial to ensure that their pay is consistent with the market, so do your research and make sure you are offering competitive pay. 

Among the most popular components of compensation are opportunities for advancement. Few employees want to stay in the same position throughout their entire careers, so make sure you offer plenty of opportunities to move into new and exciting positions. Devise a system of career pathing so employees can easily see that they have a future with your company. Whenever possible, give employees access to continuing education, whether online, at company headquarters, or through a local college or university.

Studies have shown that employees place a high value on intangibles, oftentimes an even higher value than they place on base salary or benefits. These include interesting and challenging work; recognition and acknowledgement; a positive working environment; and a sense of job security. Remarkably, it is not hard to provide these factors to employees. Chances are you have already planted the necessary seeds. Now you simply need to tend to them and watch them grow.

Want a New Hire?

February 14th, 2012

Hiring took a definite hit over the past several years, as many companies put a complete freeze on bringing any new employees onboard. As the economy continues its slow recovery, however, many employers are finding themselves undertaking their first hiring efforts in years. But after an extended period of recruiting inactivity, some managers are discovering they are virtually paralyzed, unsure where to begin.

Here are some tips for overcoming that paralysis and finding the right hires to give your business the jumpstart it needs: 

1. Don’t Be Hasty – With unemployment still hovering north of 8 percent, any job opening will result in far more applicants than prior to the recession. In other words, you’ve got your work cut out for you. Be sure to allot enough time to thoroughly review all applications and resumes. You may wish to begin the recruiting effort well before you intend to actually make a hire. That will allow you to ensure you are truly selecting the cream of the crop.  

2. Don’t Expect it to be Easy – This may seem contradictory to tip number one, but the truth is that not all positions are easy to fill, despite high unemployment rates. Worker shortages continue, particularly in fields such as health care and technology. You may find it necessary to cast a wide net in order to get the word out to the appropriate people. You may even need to enlist the assistance of a headhunter or search firm.  

3. Don’t Rob the Cradle – While you may be tempted to hire a hungry young person fresh out of college, you may be better served by bringing in someone with experience. After all, you are still in recovery mode and have less time – and funding – to get new employees up to speed. You need people who can hit the ground running. Once the recovery is finished, you can turn your attention to campus recruiting. 

4. Don’t Discriminate Against the Unemployed – In these difficult economic times, it’s not unusual for even the best employees to find themselves unemployed for a time. Just because someone may not currently have a job – or may have a gap in their resume – that is not suitable cause to eliminate them from the running. Simply ask them to explain why the gap occurred, then make your decision.

5. Don’t Make Your Decision Lightly – When recovery is the name of the game, a new employee can spark a growth wave or a death spiral. It’s up to you to make hiring decisions carefully. Put candidates through numerous, demanding interviews, check their references carefully, and diligently undertake background checks. You may wish to consider bringing new employees in on a contract or temporary basis to begin with. If things work out, make the relationship permanent. If not, simply let them go and start the process all over again.

Strengthening Corporate Culture through Team Building

February 7th, 2012

One of the greatest mantras of the 21st century workplace, team building is an oft-misunderstood term. Few organizations understand what constitutes a true team. Fewer still understand how to effectively build a successful work team. 

Simply dubbing a group of employees a “team” does not make them an actual team. Sure, it is a group of people, but “team” implies a certain bond, an interdependency, and a groupthink. They share a common goal and vision and feel a sense of belonging to something larger than themselves. In return for fostering a culture that encourages, supports, and embraces teams, the employer reaps increased loyalty and engagement. 

Here are some tips for building effective teams in your workplace: 

1-      Lay the Groundwork – Create a common framework by defining the purpose of the team and its relation to the company’s underlying business goals. Allow those who will be expected to serve on the team to play a role in making these key decisions. Schedule time to brainstorm with regards to vision and goals. Encourage employees to share their ideas. Each team has its own dynamics, so allow it to form naturally. Don’t try to force some artificial concept onto it.

2-      Clarify Roles, Rights, and Responsibilities – Don’t leave anything to assumptions. Be sure to lay out the hierarchy of the team and be clear about who is responsible for what actions. Share critical information with members of the team and ensure that expectations are clearly communicated. Make sure that team members understand what tasks should take priority. Provide regular feedback with regard to performance and allow employees to share their thoughts as well.

3-      Don’t Forget to Exercise – Team-building exercises, that is! While traditional team-building activities have become the butt of many a joke, there are many benefits to be gained from regularly scheduled sessions. They don’t have to take place every week or even every month. Aim for quarterly or bi-annual team-building days. There are many choices of activities – from classroom experiential to rope-climbing. Simply choose whichever best suits your company culture and the dynamics of the team.

4-      Build Support – Nothing is more demoralizing than being asked to serve on a team only to find that senior management is openly hostile to the concept. Ensure that members of management – from immediate supervisors all the way up to the C-suite – not only support the endeavor but play a key role in making it a success. Encourage them to spend time with the team in order to learn what they value and what they need to help keep them productive and working toward a common goal.

5-      Party Hardy – Provide plenty of opportunities for the team to celebrate. Whether the occasion is a major business coup or Cinco de Mayo, the chance to enjoy a special meal and other activities only helps to build the bond between team members. If you have no choice but to schedule such celebrations outside of the regular work day, open it up to spouses or other family members in order to avoid fostering resentment at home.

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